Crystal Pepsi: The 1992 Clear Cola That Flopped Hard
Crystal Pepsi launched in 1992 with a $40M Van Halen Super Bowl ad, then flopped fast. The full story of the clear cola, Tab Clear sabotage, and 2016 comeback.
Crystal Pepsi launched in 1992 with a $40M Van Halen Super Bowl ad, then flopped fast. The full story of the clear cola, Tab Clear sabotage, and 2016 comeback.