clear craze

Zima was a clear, carbonated malt beverage Coors launched in 1993, pitched as a crisp alternative to beer and wine coolers. It sold 1.2 million barrels at its 1994 peak, then became a national punchline once David Letterman branded it a “girly-man” drink on late-night TV. Coors pulled it from U.S. shelves in 2008, but…