Grunge Always Comes Back When the Economy Tanks
Every time the economy cracks, grunge crawls back out. It happened in 1991. It is happening again in 2024. The flannel knows something we don’t.
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Kurt Cobain’s $334,000 Cardigan Predicted the 2020s Grunge Comeback
An olive-brown mohair cardigan with cigarette burns sold at auction for $334,000 in 2019. Looking back, it was the cleanest signal that grunge was about to come roaring back into fashion — and the clearest preview of how Gen Z would get it both right and wrong.
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Marc Jacobs Was Fired for Grunge in 1993. He Was Just Early.
In 1993 Marc Jacobs lost his Perry Ellis job for sending grunge down the runway. Thirty-one years later, the same slip dresses and flannel are everywhere — and the industry is finally calling him a prophet.
