Doc Martens Were Dead in 2009 — Then Gen Z Found Them Again
The 8-eye boot that defined grunge died with the 90s, sat in closets for two decades, then stomped back into the 2020s with a $5.6 billion IPO and a Gen Z army wearing them to coffee shops.
The 8-eye boot that defined grunge died with the 90s, sat in closets for two decades, then stomped back into the 2020s with a $5.6 billion IPO and a Gen Z army wearing them to coffee shops.
The grunge resurgence in 2020s fashion dragged flannel, Doc Martens, and slip dresses out of the back of the closet — and Gen Z is wearing them like they invented the whole thing.