Flannel Was Thrift Store Trash. Now It’s a $400 Runway Trophy.
How thrift store flannel became a $400 runway piece — the strange economics of the 2020s grunge resurgence that Kurt Cobain never saw coming.
How thrift store flannel became a $400 runway piece — the strange economics of the 2020s grunge resurgence that Kurt Cobain never saw coming.
An olive-brown mohair cardigan with cigarette burns sold at auction for $334,000 in 2019. Looking back, it was the cleanest signal that grunge was about to come roaring back into fashion — and the clearest preview of how Gen Z would get it both right and wrong.
One specific 90s outfit refused to leave the cultural memory, and it dragged the entire grunge resurgence in 2020s fashion back with it by sheer stubbornness.